Member firms of Public Relations Consultants Association of Nigeria base their professional principles on the fundamental value and dignity of the individual; holding that free exercise
The Public Relations Consultants Association of Nigeria is a trade sectoral group for the public relations industry in Nigeria. Public Relations Consultants Association of Nigeria (PRCAN) was founded in 1984. Public Relations Consultants Association of Nigeria aggregates and articulates the interest of member firms. PRCAN works to uphold best practice in public relations in Nigeria in the areas of standards, conduct as well as economic well-being for the public relations industry generally and public relations consulting in particular for the benefit of all stakeholders.
The era of pathfinders Public Relations practice in Nigeria dates back to the first half of the 20th century (colonial war office, UAC, Railways). However, the first set of public relations consultants emerged in the late fifties and existed until the seventies. At that time, focus was on press agentry. In addition, most of the firms were named after the founders probably because their names commanded goodwill and could get them accounts.