Training and Capacity Development

In line with its objects, PRCAN is committed to developing capacity in the public relations industry. PRCAN does this through a number of activities ranging from workshops to the annual lecture and quarterly forums. Our principal capacity development programme is the Public Relations Masterclass workshop. The PRCAN Public Relations Masterclass is a best in class training programme for exchange and impartation of theoretical and practical knowledge on various aspects of public relations and business communication. The faculty consists mainly of Agency Heads or similar persons on client, media or other supplier side with sound training and vast experience. Participants benefit from core theoretical grounding as well as experience sharing from industry leading practitioners drawn from Agency, Client or Media sides. They also learn from colleagues from either Agency or client sides, providing both learning and networking opportunities.